Burger King - A case Study (Have It Your Way)

In early 2004 Burger King’s CEO reviewed the company’s 2003 performance. He got the following information about the firm – Main competitor McDonald’s (No. 1) gained a  9% sales jump to a total of $22.1 billion Whereas (No. 2) Burger King’s sales fallen down about 5% to $7.9 billion Wendy (No. 3) had spiked 11% to $7.4 billion, and having a  position to overtake BK In that case the CEO Brad Blum took some decisions...

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Mumbai Dabbawala - A Case Study

1)      How does the local issue create a need for new supply chain strategy? Mumbai has always attracted people from different parts of India as it provides many opportunities for work. So people from different communities have different taste and preference of food. Mr. Mahadeo Havaji Bacche (Mahadeo) sensed an opportunity here and developed the lunch-box delivery services with about 100 uneducated people, who were...

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